Let’s play animations!
Do you know what intrigues most of people on digital? Animations made by any 2D animation company!
Animation is a potent medium for getting your point out and engaging your audience.
But it is a vast category of video, not one single form. From conventional vector illustration animation to computer produced visuals and beyond, there are really many distinct sorts of popular motion graphics accessible.
There is a form of animation out there for any brand, whether you want to make a vintage animation, a motion graphic explainer video, or an edgy generated GIF. The style you select will reveal almost as much about your company as video content.
Animation has the advantage of being reality-free. It provides you the flexibility to choose the most effective techniques to engage a crowd and deliver a message; your only restriction is your creativity.
This flexibility is what makes animation such a powerful tool for online video marketing. It enables it to be versatile and perform any task.
We’ll look at the most popular techniques for creating animated advertising videos while also giving some of the less well-known approaches a quick glance:
Types of 2D animation styles
Key Frame 2D animation
A significant portion of the labor-intensive stop-motion effort is eliminated by keyframe computer animation.
Keyframe animation, to put it simply, allows you to make use of computers to establish character’s or element’s motion, such as the start, midpoint, and finish of a movement, and a computer will then display the images between those points.
Because of the enormous time and labor savings, a far wider spectrum of brands can now afford to use animation.
Once you understand the fundamentals, it’s highly adaptable. You can use your brand standards to build a wide variety of animated characters and motion styles that fit with and complement your business.
Cutout
Cut-out animation is a kind of slow movement. The figures in it are made out of paper, cardboard, or pictures, and are then overlaid on one another to give the impression of movement.
When shadow theater was widely used in the 18th century, this fashion was born. The paper characters in modern videos of this kind have been supplanted by their digitized counterparts, which are generated using sophisticated software.
Narrative and explainer videos can both employ cut-out.
Live action
PayPal / Security from Justin Leibow on Vimeo.
With the help of this potent combination, marketers can depict actual events and magnify them by adding animation over live-action video.
See how different large companies are using the advantages of two well-known methods to produce distinctive looks and gripping narratives.
Moton Graphics
A style of moving graphic design known as motion graphics typically uses a lot of text and straightforward visuals. But it is difficult to produce by any animation video production company.
Motion graphics videos use forms, images, and language to visually convey the story being told, as compared to conventional animated videos, which often focus on actors and complex sets.
Whiteboard
Whiteboard animation is a style of graphics in which the artist physically creates the artwork with pencils and marker pens on a board or other medium.
Brands were drawn to whiteboard animation because it let spectators to witness the tale come to life in front of their eyes, and they have continued to use this time-honored strategy ever since.
Typography
A common technique for bringing life and vigor to the screen is typography animation. In essence, it pertains to the animation of text and data that is typically timed to voiceovers.
It can be used for everything from professional meetings to videos and has a style that leans toward minimalism.
Typography animation’s capacity to swiftly transmit a message without the need of intricate images is one of its greatest advantages.
Rotoscope
Its ability to blend the authenticity of videos with the spontaneity of hand-drawn animation is frame-by-frame rotoscoping’s major strength.
The animations can also be highly exact and realistic, enabling animators to capitalize on even the slightest variations in facial emotions or motions.
The end result frequently appears quite organic, which could be wonderful for developing personalities who are really genuine.
The expense and production time involved in frame-by-rotoscope animation are its principal drawbacks.
Mechanical
A subtype of 3D animation is mechanical animation. It entails producing accurate 3D renderings of mechanical systems and their constituent parts, and it’s an excellent approach to demonstrate how things function.
Naturally, industrial items in general require subtle explanation.
3D Animation
In order to give their videos fresh life, marketers can create realistic environments, people, items, colors, and illumination using 3D animation, which introduces a third parallel reality like an animation formula.
This type of animation is commonly used in contemporary animated videos that you may be familiar with.
Traditional
The animation is done in the traditional manner, with each frame being manually drawn and the sensation of motion being aded by little adjustments to each image. Early animated classics were produced in this manner.
Clay animation
Despite being a long-standing form of slow – mo animation, clay animation is still popular today.
It has a special, distinctive appearance that is unlike anything else in the edited cartoon.
Summing up!
The finest animation types for company marketing are often 2D, 3D, and motion graphics, however you can also use another kind if your project requires it.
If you’re unclear about which animation style is ideal for your work, a professional in the area may be able to help you make the decision.
Also, contact BuzzFlick if you need any help!
