When it comes to the world of solar energy, there’s nothing quite as important as a steady flow of leads. Without leads, a solar company is like a car with no gas – it’s not going anywhere. And just like with a car, the cost of the fuel (or in this case, the leads) can vary greatly. So, how much do solar panel leads cost? The answer, like many things in life, is: it depends.
In this article, we’ll take a deep dive into the various types of solar leads that are available to solar companies, and we’ll examine the range of costs for each type of lead. We’ll also delve into the importance of having good systems in place to manage the lead flow, from the confirmation call to your sales reps conducting consistent sales. And of course, we’ll monetize the keyword “solar panel leads” along with related keywords to make this article good for SEO.
But first, let’s start with the basics. What exactly is solar lead? Simply put, a solar lead is a potential customer who has expressed interest in purchasing solar panels for their home or business. These leads can come from various sources, including online ads, referral programs, and even word of mouth.
Now, let’s take a look at the various types of solar leads and their associated costs.
Pre-Set Appointments
Pre-set appointments are exactly what they sound like – leads that have been pre-screened and have agreed to meet with a solar representative at a specific time and place. These types of leads are considered the “cream of the crop” because they are the most likely to convert into a sale. The cost for pre-set appointments can range anywhere from $180 to $300 per appointment set.
Aged Solar Leads
Aged solar leads are leads that have been generated in the past and most of the time have been shared with other solar companies. These leads work quite well. If you can work with a solar lead marketing company that generates its leads and controls how many times the data is sold, then you are getting involved with a good product. Solar is a timing sale and aged solar leads are a great solution to putting more appointments on the board. Aged leads are sold by a time frame, the older the lead the cheaper it is. The cost for senior solar leads can range from $1 to $50 per lead.
Real-Time Solar Web Leads
Real-time solar web leads are generated in real-time through online forms or landing pages. These leads are considered “hot” because they are generated in real-time and have a higher likelihood of converting into a sale. The cost for real-time solar web leads, and solar Facebook leads can range from $20 to $100 per lead.
Warm-Transfer Leads
Warm-transfer leads are leads that have been pre-screened and transferred to a solar representative while they are still on the phone. These leads are considered “warm” because they have already expressed interest in purchasing solar panels and are more likely to convert into a sale. The cost for warm-transfer leads can range from $30 to $150 per lead.
As you can see, the cost of solar panel leads can vary greatly depending on the type of lead and the source of the lead. But regardless of the cost, it’s essential to have good systems in place to manage the lead flow, from the confirmation call to your sales reps conducting consistent sales. A good business list management system can help ensure that your sales reps are properly following up with leads and that leads are not falling through the cracks.
It’s also important to have a system in place for the confirmation call. This call is the first point of contact between the lead and the solar representative, and it must be handled properly. The confirmation call should be used to confirm the appointment ahead of time and clever solar professionals know how to leverage text and phone calls to ensure that the homeowner will show up at the meeting time.
