Gaana is one of the most popular music streaming platforms in India. Its catalog of over 30 million songs spans over 21 Indian languages. In fact, the company claims to have over 80 million monthly active users.
The Gaana app is available on iOS and Android devices, as well as on PCs and tablets. To get started with the Gaana music app, you will need to sign up. You can do so using your email, phone number, or Google account. After registering, you can create playlists and stream music.
With the Gaana app, you can browse music by genre, song, or artist. You can also search for the top charts and top picks. Additionally, you can create playlists, add songs to your favorites, and explore different news channels. There are also a variety of podcasts hosted by the Gaana team. These include “Josh Talks” and the “Top Stories” show. If you want, you can listen to Gaana’s Live Radio.
If you have a Gaana Plus subscription, you can download unlimited songs and listen to them offline. Moreover, you can transfer your downloaded songs to another device. You can also use the HotShots Video feature to create short videos.
The Gaana app features an easy-to-use interface. You can select the quality of the sound, and you can choose the language and gender you want to listen to. For example, you can select Hindi, English, Bengali, and Gujarati. However, the majority of the content on the platform comes from Hindi-language content. This means that if you’re trying to learn a new language, you may have a harder time finding a wide range of content.
One of the most popular Gaana features is its intelligent feed. This feature is powered by ML models to help you find the best possible content. The intelligent feed enables you to search by voice, font style, and other parameters. Once you’ve found a song, you can view its lyrics. And, if you’re a Gaana Plus subscriber, you can even transfer the song to a different device.
While Gaana is a popular music app, many people have questions about its business model. That’s because Gaana’s revenues are split evenly between ads and subscriptions. Some in the industry are arguing that they should be phased out. But, others point out that the company’s revenues are strong.
Overall, Gaana’s revenue is expected to grow by 100% each year. According to its executives, the company has reached above half of the total market for music apps in India. They have plans to bring in customers from Tier II cities and increase their focus on subscriptions. As a result, they intend to be a company for years to come.
At the same time, however, the Gaana app faces competition from other platforms. For instance, JioSaavn is backed by a telecom player, and it has over 100 million subscribers. Other competitors include Spotify, Apple Music, and Bharti Airtel’s Wynk music app.
Although the Gaana music app has a strong position in the Indian market, it has struggled to raise money from investors. Recently, it raised a funding round of $115 million led by Tencent. Even so, it remains to be seen how the Gaana app will fare in the future.
