You are a family lawyer and have probably represented numerous clients in complex matters like divorces and child custody. However, in the competitive and evolving legal landscape, it is critical that you have a strong online presence where prospects, especially those who need assistance, can find you. Having a website is just the first step. You have to invest in digital marketing, which includes diverse pillars, including SEO. There are services like Nifty Marketing that specialize in SEO for law firms, and you can easily schedule a consultation. Here’s what to expect when you choose an SEO service.
A proven track record
This one is a no-brainer. You need a company that can show SEO results through the work they have done for other clients. You have to ask for details and references to know their expertise. Nothing about SEO work is subjective, which means if a firm says they have done great work, they should be able to show that.
Established timeline
It is just as critical that you have a timeline for seeing the results. Keep in mind that SEO efforts don’t work like magic. Even with the best strategies, it can take a couple of months to see a decent difference in traffic. Steps like backlink building and off-page SEO can take time but ensure you know when to expect a change.
Content assistance
The success of your SEO campaign depends mainly on the content you share on your website or other sites through guest posts and articles. If the company has a team of expert content creators and writers, that is always a great advantage. They can then ensure that the content published is optimized for keywords.
Expertise with other marketing elements
If the same company can redo your website, assist with content marketing, and help with social media marketing & paid ads, that’s always an advantage. You don’t have to go around hiring multiple agencies for the same website, and that will help reduce the costs and keep the work in check.
Clear communication
An SEO agency should always remain accessible to clients. Ask them how often they will send you reports about your website performance and how you can contact them when required. You should be able to understand how they are working to help your online presence.
Make a list of local SEO firms, but if a remote agency can offer quality support, you can consider them, too.
