In a pharma establishment, open doors can be particularly valuable. As an example, the pharma company Sanofi recently launched a $100 million investment fund with Qualcomm, which is a pioneer in the field of connected health. The acquiring company can provide an outside perspective on the market and capabilities the incoming business could not otherwise obtain. In addition, partners can help a company build capabilities that it might not have otherwise had access to.
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One of the most challenging pharma activities is clinical trials, which have been hit by the digital revolution. Digital tools and increased data availability will allow pharmaceutical companies to conduct virtual clinical trials that focus on real-time patient-reported outcomes. However, not all restrictions are open to digital. It is crucial that a pharmaceutical company can show that its products provide real systemic change and measurable value to customers. To do so, it must show that it is delivering value and systemic change to consumers.
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The new administration’s healthcare policies will affect the pharmaceutical industry. The Affordable Care Act (ACA), which passed in 2010, is under bipartisan support, and Bidencare, a plan for expanding Obamacare to cover more people, could be a boon to the US pharma business. Although Joe Biden has drawn ire from Trump with his tweets, he is widely considered a good candidate for the presidency. Moreover, he is a champion of the idea of external reference pricing for drugs in Medicare Part B. The next president’s health care policies could have a defining impact on the healthcare system and on the pharma establishment business.
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