Rum is everywhere. The pink gin trend of a few years ago has been replaced and everyone wants a piece of rum. We want to explore this buzz and learn more about what caused it and how you can get your elbows deep into the excitement.
There’s not just one thing that caused this boom (sorry!). People love cocktails and even making them at home so this is one thing since rum is an important player in this team game. This has created an atmosphere of experimentation and cleverness in the world of rum, resulting in flavours that are truly captivating and leave a lasting impression. Cheers to the rum revolution.
Moreover, the surge in international travel and cultural exploration has further fueled the burgeoning fascination with rum. As individuals embark on journeys and immerse themselves in diverse regions, they encounter various rum varieties and distinctive approaches to savoring it, inciting a sense of curiosity and a quest for knowledge.
We also can’t ignore that this isn’t an accident – the fact that you can do so much with rum is huge. This versatile spirit can be savored neat or expertly mixed into a myriad of cocktails, making it suitable for any occasion. Whether it’s a refreshing mojito on a scorching summer day or a cozy rum punch during the festive winter season, there are countless ways to indulge in this beloved elixir. Endless possibilities.
Furthermore, the emergence of artisanal and small-batch distilleries has also been instrumental in fueling the widespread appeal of rum. There is a growing consumer inclination towards endorsing smaller, independent enterprises, driven by the allure of superior quality and impeccable craftsmanship showcased by these boutique distilleries.
Rum, not only popular but also historically fascinating. Crafted with meticulous care in diverse regions, each with its own techniques and flavour profiles. Embark on a rum journey, from the Caribbean to Latin America and Southeast Asia, and indulge in the enriching experience of exploring these liquid adventures.
You get excited by all the talk but then you stand in a bottle shop or look online and have no idea where to start. Rest assured, we have you covered. We’re going to dip into the tips and tricks arena to help you find the right rum.
From the exquisite and refreshing white rums to the rich and savory dark rums, a plethora of options cater to diverse palates. White rum, also referred to as silver or clear rum, generally boasts a lighter flavour and finds common use in cocktails. Conversely, dark rum undergoes an extended aging process, resulting in a more pronounced and intricate flavour profile.
Spiced rum, with its infused spices and flavours like vanilla, cinnamon, or citrus, presents a distinctive variation on the classic rum. Additionally, gold rum occupies a position between white and dark rum, exhibiting an intermediate shade and flavour profile.
However, the categorization of rum extends beyond colour alone. It encompasses variations based on the type of molasses utilized, the aging procedures employed, and even geographical origins. For instance, Jamaican rum distinguishes itself with its robust funkiness and pronounced pot still influence, whereas Cuban rum is renowned for its delicate and refined flavour profile.
The best thing you can do is just have fun and experiment to find one you absolutely love. You might find that Bacardi tastes great or that Malibu is better.